Five ideas for mobile services for target audience group (female malaysian chinese - age 18 - 25).

Remotely supported care service

Without being out in a hospital, users can be in the medical service providers care chain. In an emergency case, it can provide faster and more reliable consultation support that can saves lives, because the best expertise can be delivered remotely. This service can push the point of care very close to the user itself and it can be done anywhere in he world instantly. Thus, users can continue their normal life and be guided and monitored by a physician or a doctor where ever they are.

Self-control service

This service enables user to control their own usage of mobile phones, how much money they can spend on SMS, MMS and fee- based voice services. It gives the user the ability to set limits on their own mobile phone usage based on total usage, time of day, type of use and calling and called party. It is a service for user that would like to own a mobile phone but concerned on how they use it. This service is flexible and more effective than relying on prepaid cards to try to restrict phone use.

Catering Service

With just a simple act of touching a catering menu item with a mobile phone, the service user have automatically place an order and the selected meal will be deliver directly to the their home or wherever they are. This service is to support busy people or student by monitoring and automatic registration of meal orders. Thus it is expected to cut down on manual work.

Dynamic service adaptation

This technology allows for adaptation of services to the user and his context. It provides the user with features that the user can set how their context should be. For example, content that can be scaled to fit both the device limitations and the user’s preferences and services offered in any situation can be ranked for their suitability to a certain situation and user. With this service, there'll be no more hassle on clicking your way through deep menus, web pages that doesn't fit into your mobile phone and also long downloading times.

WiFi shifting service

A service that blends wireless broadband and VoIP (voice over IP). Thus it means that user eventually could walk down the street talking over a cellular network, and the call will seamlessly switch to voice over WLAN when user enter their office or college, which would cut down on the number of cellular minutes the user must purchase. Another example: Software in your phone will automatically route your calls over a voice-over-WLAN system when you are inside a lift where the cellular signal is weak and switch to the cellular network when you are outside where the WLAN doesn't reach.