My Sample Persona

My Sample Persona (Azry) BMSY Term 4

Name: Sophia.

Nickname: Fifi.

Age: 24.

Gender: Female.

Culture: Eurasian (Mix of Thailand and Dutch).

Education: Bachelor Degree in Mass Comm.

Quirky Details: Fear of insects and a claustrophobe (fear of enclosed or confined spaces)

Ways of Collecting Information: Online magazine and surfing the net using Internet capable PDA.

Experience: Travel all over the world.

Family Status: Single.

Occupation: Air Stewardess.

Motivations of the persona

Urgency: A perfectionist while working and a very punctual person, prefer quality than quantity.

Preferences / Inefficiencies: Prefers doing stuff online then the traditional way. For eg; paying bills online and shop with amazon.com or eBay because it saves her time while she’s working. But still go to the mall with her friends while she’s on a holiday.

Influences: influence heavily by the latest clothing trends. Loves to wear branded stuffs because she doesn’t want to feel outdated.

Barriers: Feels isolated because of her work and not very close with her colleagues.

Desires / Needs / Goals : Aim to be the best stewardess every month. Enjoys her work life. Keep in touch with her family and friends.